01 / Brand identity

A considered step.

A contemporary hospitality identity shaped in Madinah — precise, welcoming and quietly distinctive.

Core identity / Madinah

HOTEL PROJECT / IDENTITY 2026

STΞPHOTΞL

Madinah Al Munawwarah

Brand presentation
Version 1.0

02 / The project

A hotel, first.

STEP is a hotel project in Madinah Al Munawwarah. These 3D studies show the building the identity was designed for.

Architecture / 3D studies

STEP Hotel 3D render, corner elevation at night — Corner elevation / evening

STEP Hotel 3D render — Main facade study — Main facade study

STEP Hotel 3D render — Aerial massing — Aerial massing

STEP Hotel 3D render — Street context — Street context

STEP Hotel 3D render — Entrance approach — Entrance approach

03 / The mark

Motion within the name.

Split letterforms turn the STEP name into a system of rhythm, direction and recognition.

Wordmark / Construction

03 — WORDMARKSSTΞPHOTΞL

Split forms · forward rhythm · clear recognition

04 / The palette

Five colours. One climate.

Deep Madinah green, warm limestone, soft white, charcoal ink and a restrained bronze accent — the complete colour system.

Colour / System

04

Colour paletteCore · Support · Accent

STΞPHOTΞL

01

Madinah green#123B32Primary / brand

02

Warm limestone#F4F1E8Surfaces / print

03

Soft white#FCFBF7Space / clarity

04

Charcoal ink#171A18Typography

05

Bronze#A88A58Accent / detail

05 / Colour origin

Where the colour comes from.

The building's stone and shaded green volumes, and Madinah's own light, gave the palette its exact temperature.

3D studies / Madinah

05

Colour originThe building · The city

STΞPHOTΞL

01 — The building, at dusk

Stone volumes read warm and pale by day, deepening to shaded green at dusk — our surface and primary colours.

02 — Entrance & metal detail

Warm metal trim at the entrance gave the single accent: bronze, used sparingly on edges and foil.

03 — Madinah light

Madinah's limestone courtyards at golden hour set the warmth of the neutrals — sunlit stone, never cold grey.

04 — Green & bronze tradition

Deep green and aged brass, from the city's doors and domes, anchor the identity without copying ornament.

06 / Guest touchpoints

Identity, made tangible.

Keys, amenities and wayfinding carry one precise visual language through the guest journey.

Objects / In-room

06

Guest touchpointsAccess · Care · Wayfinding

STΞPHOTΞL

STEP Hotel — Room key card — 01Room key card

STEP Hotel — Door hanger — 02Door hanger

STEP Hotel — Amenity packaging — 03Amenity packaging

STEP Hotel — Wayfinding plaque — 06Wayfinding plaque

07 / Uniform system

A composed welcome.

A coordinated wardrobe turns service into a recognizable and confident expression of STEP.

People / Service

07

Uniform systemService · Presence · Consistency

STΞPHOTΞL

STEP Hotel — Front office — front — 01Front office — front

STEP Hotel — Front office — back — 02Front office — back

STEP Hotel — Housekeeping — front — 03Housekeeping — front

STEP Hotel — Housekeeping — back — 04Housekeeping — back

STEP Hotel — Service apron — 06Service apron

08 / Credentials

Professional at every scale.

From a personal introduction to an operational credential, the identity remains clear and consistent.

Cards / Identification

08

Cards & credentialsProfessional · Trusted · Recognizable

STΞPHOTΞL

STEP Hotel — Business card — front — 01Business card — front

STEP Hotel — Business card — back — 02Business card — back

STEP Hotel — ID card — front — 03ID card — front

STEP Hotel — ID card — back — 04ID card — back

09 / The system

One language. Every encounter.

A flexible identity designed to live across spaces, people and objects — unmistakably STEP.

Identity / Complete

09 / THE COMPLETE SYSTEMSTΞPHOTΞL